Hannah Smith, an SEO consultant with Distilled, created a terrific guide to blogging for small businesses.
It covers how to come up with great ideas for blog posts, how to find images you can use to dress them up, what metrics to pay attention to, how to build traffic, and a lot more. All really well-organized with a flowchart that’s clickable at each step, leading you to guides to specific sub-topics.
You’ll find the guide here.