Getting Your Travel Website to Rank Well in 2012+

Rand Fishkin of SEOmoz posted this terrific White Board Friday video today:

He talks about some of the classic ranking factors–things you still need to do to your site to get your pages to rank for the terms you’re targeting. But more importantly, he dives into some of the newer factors that help not just ranking but also conversion, and all at a level that should be understandable to a non-SEO person.
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Spam Filters Gone Wild

Photo courtesy AJ Cann

We all hate spam–it’s annoying, time-wasting, and sometimes downright offensive. But I’m here to tell you today that the anti-spam software out there often goes overboard, throwing the proverbial baby out with the bath water.

When a spam-prevention system inadvertently flags as spam a legitimate email between you and a potential customer, and silently deletes or archives the message, it can do real damage to your business: losing a potential customer, or hurting your existing relationship between you and a customer or vendor. The worst part of this is, you probably don’t even know it’s happening.
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Travel agent’s photo in Google search results

We’ve got a new feature available to help drive more customers to you, via the Visual Itineraries that you link to from your website or Facebook.

Look at the result of this Google search–the Visual Itineraries one stands out (not just because it’s first, but because the travel agent’s photo is shown next to it).

Google search for Skydiving as a career option

Google search results for Skydiving as a career option

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