Rand Fishkin of SEOmoz posted this terrific White Board Friday video today:
He talks about some of the classic ranking factors–things you still need to do to your site to get your pages to rank for the terms you’re targeting. But more importantly, he dives into some of the newer factors that help not just ranking but also conversion, and all at a level that should be understandable to a non-SEO person.
Today one of the travel agents who use our site ran into an issue: when they were finished putting together a client’s itinerary, they clicked the Create Email button:
…and Windows Live Mail popped up (which they don’t have/don’t use). Continue reading
The very smart folks at Distilled in the UK have created this terrific guide to setting up WordPress for small businesses. Continue reading
Adam Sherk from Define Media Group wrote this excellent summary of how sharing your content on social media channels such as Facebook, Twitter, and Google+ can impact your website’s rankings in Google, and therefore bring you more search traffic.
At the suggestion of one of the agents, we’ve added the ability to show your Pinterest profile link in the branding area at the bottom of your itineraries.
We all hate spam–it’s annoying, time-wasting, and sometimes downright offensive. But I’m here to tell you today that the anti-spam software out there often goes overboard, throwing the proverbial baby out with the bath water.
When a spam-prevention system inadvertently flags as spam a legitimate email between you and a potential customer, and silently deletes or archives the message, it can do real damage to your business: losing a potential customer, or hurting your existing relationship between you and a customer or vendor. The worst part of this is, you probably don’t even know it’s happening.
I returned last night from the 2-day SMX Advanced search marketing conference in Seattle, and came away with a number of ideas for Visual Itineraries, as well as things to share with our partners to help them drive traffic to their travel websites via search. Continue reading
If you get much of your traffic to your travel website from Google, you know it’s a very competitive space. And, for years, many travel websites have been trying every trick in the book to get onto page 1 of the search results for those competitive travel terms. Continue reading
We’ve got a new feature available to help drive more customers to you, via the Visual Itineraries that you link to from your website or Facebook.
Look at the result of this Google search–the Visual Itineraries one stands out (not just because it’s first, but because the travel agent’s photo is shown next to it).
Google search results for Skydiving as a career option
My friend and fellow SEMpdx board member, David Mihm, just published this terrific blog post on which directories and websites influence the local search results, along with killer information on the best places to submit your listings, what the value of each different submission service is, etc. Continue reading