Getting Your Travel Website to Rank Well in 2012+

Rand Fishkin of SEOmoz posted this terrific White Board Friday video today:

He talks about some of the classic ranking factors–things you still need to do to your site to get your pages to rank for the terms you’re targeting. But more importantly, he dives into some of the newer factors that help not just ranking but also conversion, and all at a level that should be understandable to a non-SEO person.
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