We all hate spam–it’s annoying, time-wasting, and sometimes downright offensive. But I’m here to tell you today that the anti-spam software out there often goes overboard, throwing the proverbial baby out with the bath water.
When a spam-prevention system inadvertently flags as spam a legitimate email between you and a potential customer, and silently deletes or archives the message, it can do real damage to your business: losing a potential customer, or hurting your existing relationship between you and a customer or vendor. The worst part of this is, you probably don’t even know it’s happening.
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