How Social Media is Like Sex

How social media is like sexIn the travel industry, agents are flocking to Twitter, Facebook, Pinterest, and even Google+ as these channels become valuable ways to reach new prospective clients, and keep in touch with existing clients. There are likes, shares, fans, +1′s, followers…but what does it all mean? What’s valuable to our client relationships and marketing, and HOW valuable are each of these?

I’m going to use a metaphor we can all relate to: sex. Continue reading

Press Release: Destination Wedding & Honeymoon Specialists Association

For many U.S. and Canadian travel agents, destination weddings and honeymoons are big business:

  • 350,000 destination weddings take place every year – they’re 24 percent of all weddings, in fact.
  • More than half of those couples say they get outside help planning these trips.
  • And, 86 percent of them still plan to talk honeymoons after their destination weddings.

To help more agents tap into this market, the Destination Wedding & Honeymoon Specialists Association (DWHSA) will “soft launch” today, in preparation for a charter membership drive this spring (Feb. 1-April 30). Continue reading

Getting Your Travel Website to Rank Well in 2012+

Rand Fishkin of SEOmoz posted this terrific White Board Friday video today:

He talks about some of the classic ranking factors–things you still need to do to your site to get your pages to rank for the terms you’re targeting. But more importantly, he dives into some of the newer factors that help not just ranking but also conversion, and all at a level that should be understandable to a non-SEO person.
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Traveler’s Insurance is a Must, Even for Those on a Budget

Summer may be coming to an end, but that doesn’t mean travel-season is dwindling down any time soon. That said, while “smart shoppers” will find several ways to save on travel costs—such as using various travel discount sites like Kayak and Orbitz, booking flights on weekdays, and using flight price monitoring apps like Airfare Watch Dog—one of the biggest mistakes a consumer can do is skip out on traveler’s insurance. A vacation should be treated as an investment. If something “unexpected” occurs such as a death in the family, an injury, a new employment opportunity, a terrible weather storm, or even jury duty for example, it’s important that you protect your investment so that you can get full refund or the ability post pone your trip for a later date.

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