In the travel industry, agents are flocking to Twitter, Facebook, Pinterest, and even Google+ as these channels become valuable ways to reach new prospective clients, and keep in touch with existing clients. There are likes, shares, fans, +1′s, followers…but what does it all mean? What’s valuable to our client relationships and marketing, and HOW valuable are each of these?
I’m going to use a metaphor we can all relate to: sex. Continue reading
For many U.S. and Canadian travel agents, destination weddings and honeymoons are big business:
- 350,000 destination weddings take place every year – they’re 24 percent of all weddings, in fact.
- More than half of those couples say they get outside help planning these trips.
- And, 86 percent of them still plan to talk honeymoons after their destination weddings.
To help more agents tap into this market, the Destination Wedding & Honeymoon Specialists Association (DWHSA) will “soft launch” today, in preparation for a charter membership drive this spring (Feb. 1-April 30). Continue reading
Rand Fishkin of SEOmoz posted this terrific White Board Friday video today:
He talks about some of the classic ranking factors–things you still need to do to your site to get your pages to rank for the terms you’re targeting. But more importantly, he dives into some of the newer factors that help not just ranking but also conversion, and all at a level that should be understandable to a non-SEO person.
Joe Brancatelli, business travel columnist for The Business Journals, has this terrific article on 5 ways travel SHOULD change for the better. Continue reading
The very smart folks at Distilled in the UK have created this terrific guide to setting up WordPress for small businesses. Continue reading
Adam Sherk from Define Media Group wrote this excellent summary of how sharing your content on social media channels such as Facebook, Twitter, and Google+ can impact your website’s rankings in Google, and therefore bring you more search traffic.
Summer may be coming to an end, but that doesn’t mean travel-season is dwindling down any time soon. That said, while “smart shoppers” will find several ways to save on travel costs—such as using various travel discount sites like Kayak and Orbitz, booking flights on weekdays, and using flight price monitoring apps like Airfare Watch Dog—one of the biggest mistakes a consumer can do is skip out on traveler’s insurance. A vacation should be treated as an investment. If something “unexpected” occurs such as a death in the family, an injury, a new employment opportunity, a terrible weather storm, or even jury duty for example, it’s important that you protect your investment so that you can get full refund or the ability post pone your trip for a later date.
We all hate spam–it’s annoying, time-wasting, and sometimes downright offensive. But I’m here to tell you today that the anti-spam software out there often goes overboard, throwing the proverbial baby out with the bath water.
When a spam-prevention system inadvertently flags as spam a legitimate email between you and a potential customer, and silently deletes or archives the message, it can do real damage to your business: losing a potential customer, or hurting your existing relationship between you and a customer or vendor. The worst part of this is, you probably don’t even know it’s happening.
I returned last night from the 2-day SMX Advanced search marketing conference in Seattle, and came away with a number of ideas for Visual Itineraries, as well as things to share with our partners to help them drive traffic to their travel websites via search. Continue reading
If you get much of your traffic to your travel website from Google, you know it’s a very competitive space. And, for years, many travel websites have been trying every trick in the book to get onto page 1 of the search results for those competitive travel terms. Continue reading